Introducing The HapPhi NFT Ad: Immersive Advertising for the Virtual Reality Era

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Image Source: Flickr

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Virtual reality will become a mainstream consumer product this year, with prices dropping, headsets becoming more affordable, and games becoming available on a wide variety of virtual reality compatible hardware. VR will have a major impact on advertising in the next few years, and agencies need to prepare now.  Agencies are already starting to explore different ways to integrate virtual reality into their marketing campaigns, but the majority of those explorations have been explorations at this point. Integrating virtual reality into advertising is a lot more complicated than just throwing together a video and a couple of VR headsets. Virtual reality requires an immersive experience, something that advertising does not naturally lend itself to.  That’s where the HapPhi network token comes in.  The HapPhi network aims to be the native virtual reality advertising protocol for networks that want to integrate virtual reality advertising into their marketing campaigns. In this article, we’ll go over the key differences between the HapPhi NFT and other virtual reality advertising protocols, cover the main use cases for the HapPhi NFT, rank the projects that are already integrating the HapPhi NFT, and introduce the HapPhi NFT advertising campaign.

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What is the HapPhi Network Token?

The HapPhi network token is an ERC20 token that can be used to buy virtual reality advertising on the HapPhi network. Users can earn tokens by watching ads, as well as by providing their personal data to advertisers. Advertisers can directly pay users to view their advertisements, without having to send those funds through an intermediary. Advertisers can pay in tokens, Ether, or Bitcoin.

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How Does the HapPhi Network Token Work?

When a user views an advertisement on the HapPhi network, the HapPhi network validates the ad, checks to see if the ad is allowed for that user, and if the ad passes all of these checks, the user is rewarded with Hap Phi tokens.  When you want to advertise on the HapPhi network, you deposit cryptocurrency (i.e., tokens) into the network. The network then validates the ad, checks to see if the ad is allowed for the user, and if the ad passes all of these checks, the user is rewarded with Hap Phi tokens.

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Key Difference Between HapPhi Network Token and other Virtual Reality Advertising Protocols

Most virtual reality advertising protocols aim to provide an efficient means for advertisers and publishers to create and run ads. The HapPhi network token, on the other hand, aims to be the native virtual reality advertising protocol for networks that want to integrate virtual reality advertising into their marketing campaigns.  This means that if a network wants to create a VR ad campaign, they first have to purchase the HapPhi network token and then they can start creating and publishing VR ads on the HapPhi network. Other virtual reality advertising protocols, such as Santiment Network Token, aim to provide a decentralized ad serving protocol.  As a result, every ad created with Santiment Network Token is stored on the Santiment Network and can be served to anyone who comes across the ad. The HapPhi network token, on the other hand, aims to be the native virtual reality advertising protocol for networks that want to integrate virtual reality advertising into their marketing campaigns.

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How Does the HapPhi Network Token Integrate into an Advertising Campaign?

Once a network purchases the HapPhi network token, they have the option to purchase ad space on the HapPhi network and then reward users with Hap Phi tokens for viewing their ads. Advertisers can create any kind of ad they like, including VR ads. Once an ad is created and approved by an ad agency, the network will publish the ad on their network.

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Conclusion

Virtual reality will become a mainstream consumer product this year, with prices dropping, headsets becoming more affordable, and games becoming available on a wide variety of virtual reality compatible hardware. VR will have a major impact on advertising in the next few years, and agencies need to prepare now.  Agencies are already starting to explore different ways to integrate virtual reality into their marketing campaigns, but the majority of those explorations have been explorations at this point. Integrating virtual reality into advertising is a lot more complicated than just throwing together a video and a couple of VR headsets. Virtual reality requires an immersive experience, something that advertising does not naturally lend itself to.  That’s where the HapPhi network token comes in. The HapPhi network aims to be the native virtual reality advertising protocol for networks that want to integrate virtual reality advertising into their marketing campaigns. In this article, we’ll go over the key differences between the HapPhi NFT and other virtual reality advertising protocols, cover the main use cases for the HapPhi NFT, rank the projects that are already integrating the HapPhi NFT, and introduce the HapPhi NFT advertising campaign.

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